Turf Luck
As a sports marketing agency it is always exciting when you find yourself working for a really topical client – what is even better is when you find yourself working for two! At ENS we now find...
View ArticleDemystifying the Buzz Around Wasps' Retail Bond
Wasps’ announcement that it was the latest business to enter the retail bond market caused something of a rugby PR stir yesterday. It seems like a dynamic move and is certainly a way for loyal fans to...
View ArticleWhy a Lancaster Exit Would be a Shame for Elite Sport
The truly great and exciting element about major sport events can also be the mild annoyance of them – that suddenly a group of people are voicing an opinion without much of a mandate to do so....
View ArticleWhen Sports and Entertainment Collide...
If This is What Happens When Sports and Entertainment Collide, Do it More If ever you find yourself in New York, take the 20-minute trip south to Brooklyn and treat yourself to an evening at the...
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Guest Post: How to Get an Awards Submission Right
One of the Sports Technology Awards judges, Richard Ayers CEO of Seven League, lists seven tips to ensure you bag a winning entry… Entries for the BT Sports Industry Awards just closed. The Sports...
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The London Sport Awards - A Capital Idea
Thursday night was spent in the company of nearly 500 people who were passionate about sport. Or more specifically London sport. Or more specifically still, the sport they do in London, for I was at...
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Equal Play for Equal Pay?
Two years ago the team at ENS wrote this. In the spirit of Throwback Thursday and given the topic is still relevant as ever, here it is again… Regardless of how good matches are, the gender...
View ArticleLoyalty vs PR Conundrum
Read ENS MD Rebecca Hopkins' take on the situation unfolding in World Rugby... In the wake of the outcome of Joe Marler’s World Rugby hearing, I think World Rugby ultimately got it right. Those who...
View ArticleSharapova Ban at Odds With Brand
ENS MD, Rebecca Hopkins, shares her thoughts on Maria Sharapova. First published in PR Week. Maria Sharapova has been handed a two-year ban for using meldonium, a drug which treats heart disease. The...
View ArticleHow Brands Can Harness the Power of Pokémon GO
The long-awaited Pokémon GO app was released yesterday in the UK and has already taken the nation by storm. Social media blew up with pictures of people catching Pokémon in the wild streets of (in our...
View ArticleDo Sponsors Have all the Power in Football?
Keeping football out of the limelight doesn’t happen too often and even during sports showpiece event, the Olympics, the first £100million footballer has managed to dominate the back pages today....
View ArticleTeam GB’s Returning Rio All Stars
As Team GB’s medalists return to Britain, some will go back to business as usual whilst others will be hoping to capitalize on their success, build a bigger personal brand and reap all the benefits...
View ArticleThings Ain’t What They Used to Be…
The chat at Sports Technology Awards’ Towers yesterday took an interesting turn; we were discussing the timeframe we should impose on innovative tech. In reviewing the relative merits of offering...
View ArticleWomen In Sport Week
I'll Be Happiest About Women In Sport Week When We Don't Need It Anymore This article first appeared in Huffington Post. Don’t get me wrong, I love Women in Sport Week – I should, I was one of the...
View ArticleSocial Success Steered Trump to Presidential Victory
If the result of the Presidential election achieved nothing else, it illustrated the power and influence PR has on the world stage. Donald Trump’s use of his social channels and its subsequent...
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