The Sports Marketing Show: December 17th
2014 is drawing to a close having delivered an absorbing and unforgettable 12 months of sport. A Winter Olympics, a FIFA World Cup, a Commonwealth Games and a European triumph at Gleneagles have all...
View ArticleA Year in Review: ENS on 2014
It has been an unbelievable year for ENS, with 2013 firmly surpassed and 2015 set to be better still. There have been many great moments in 2014 but as the year comes to a close the ENS team has...
View ArticleEvans in Need of Reputation Rehab
Oldham has declined to sign Ched Evans. So Evans now doesn’t just need a club, he desperately needs some good direction. He may have had it weeks ago from sports public relations firms and chose to...
View ArticleBig Brands and Big Names Shortlisted for STAs
Last week saw the shortlist for the 2015 Sports Technology Awards revealed with over one hundred brands destined for honours. The period since has seen a host of finalists and sports public relations...
View ArticleThe Sports Marketing Show - Women in Sport: Part One
Last week saw ENS MD, Rebecca Hopkins, attend the Women in Sport conference at Westminster Media Forum. With so many high profile individuals in attendance, the event presented the perfect opportunity...
View ArticleThe Sports Marketing Show - Women in Sport: Part Two
The second and final part of our Sports Marketing Show from the Women in Sport conference sees ENS MD, Rebecca Hopkins, joined by Women in Sport CEO, Ruth Holdaway and GB boxer-turned-coach, Amanda...
View ArticleTV Rights Cash: Do Not Blame the Players, It’s the Rules that Suck
Is the Premier League the best league in the world? Hmm that’s probably questionable but it’s undoubtedly entertaining and showcases the best array of top players. This means that week in, week out...
View ArticleThe Sports Marketing Show - Sports Technology: Part One
With the 2015 Sports Technology Awards fast approaching, ENS took a break from preperations to attend the awards' annual launch event at Lords Cricket Ground. Attended by many of this year's judging...
View ArticleThe Sports Marketing Show - Sports Technology: Part Two
The second part of ENS' Sports Marketing Show sports technology special sees MD, Rebecca Hopkins, joined by the head of Loughborough University's Sports Technology Institute, Dr Andy Harland and...
View ArticleTurf Luck
As a sports marketing agency it is always exciting when you find yourself working for a really topical client – what is even better is when you find yourself working for two! At ENS we now find...
View ArticleDemystifying the Buzz Around Wasps' Retail Bond
Wasps’ announcement that it was the latest business to enter the retail bond market caused something of a rugby PR stir yesterday. It seems like a dynamic move and is certainly a way for loyal fans to...
View ArticleWhy a Lancaster Exit Would be a Shame for Elite Sport
The truly great and exciting element about major sport events can also be the mild annoyance of them – that suddenly a group of people are voicing an opinion without much of a mandate to do so....
View ArticleWhen Sports and Entertainment Collide...
If This is What Happens When Sports and Entertainment Collide, Do it More If ever you find yourself in New York, take the 20-minute trip south to Brooklyn and treat yourself to an evening at the...
View ArticleGuest Post: How to Get an Awards Submission Right
One of the Sports Technology Awards judges, Richard Ayers CEO of Seven League, lists seven tips to ensure you bag a winning entry… Entries for the BT Sports Industry Awards just closed. The Sports...
View ArticleThe London Sport Awards - A Capital Idea
Thursday night was spent in the company of nearly 500 people who were passionate about sport. Or more specifically London sport. Or more specifically still, the sport they do in London, for I was at...
View ArticleEqual Play for Equal Pay?
Two years ago the team at ENS wrote this. In the spirit of Throwback Thursday and given the topic is still relevant as ever, here it is again… Regardless of how good matches are, the gender...
View ArticleLoyalty vs PR Conundrum
Read ENS MD Rebecca Hopkins' take on the situation unfolding in World Rugby... In the wake of the outcome of Joe Marler’s World Rugby hearing, I think World Rugby ultimately got it right. Those who...
View ArticleSharapova Ban at Odds With Brand
ENS MD, Rebecca Hopkins, shares her thoughts on Maria Sharapova. First published in PR Week. Maria Sharapova has been handed a two-year ban for using meldonium, a drug which treats heart disease. The...
View ArticleHow Brands Can Harness the Power of Pokémon GO
The long-awaited Pokémon GO app was released yesterday in the UK and has already taken the nation by storm. Social media blew up with pictures of people catching Pokémon in the wild streets of (in our...
View ArticleDo Sponsors Have all the Power in Football?
Keeping football out of the limelight doesn’t happen too often and even during sports showpiece event, the Olympics, the first £100million footballer has managed to dominate the back pages today....
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